In promotions for more than 10 years, firstly for the "Loud and Clear" company, where he placed 40 mainly dance-orientated records (Eternal, China Black, Baby D) in the Top 40 charts and then with Logic Records (BMG) as Promotion Manager and Assistant A & R. Headhunted by M&G Records, he successfully set up their Dance Label. Joined ASM in 1997.